Guide
How much does an AI agent or a chatbot cost?
Our prices are public, so we start with them. Then we break down what makes up the price of a chatbot, an AI agent and a voice agent, what you pay once and what you pay monthly, and how to check before you start whether it really pays off for you.
The short answer
These are our starting prices. After a discovery call you get a written proposal with a final price.
| Service | Setup | Monthly |
|---|---|---|
| Chatbot or AI agent | From ₪2,500 | From ₪500 |
| Voice agent | ₪4,500 | From ₪1,800, with up to 300 call minutes |
| Process automation | From ₪3,500 | Upkeep from ₪600 |
| Website or landing page | From ₪3,500 | None, a one-time payment |
No commitment: want to stop? One message. Full details in the pricing section.
What you pay at setup
Setup is the work done once, before the agent talks to your first customer:
- Mapping: what customers ask, what the agent should do and when it hands over to a person.
- Content: your services, hours, prices and procedures, in wording you approve.
- Connections: WhatsApp, your website, CRM, calendar or invoicing system, as needed.
- Testing: you talk to the agent and approve it before it goes live.
What makes setup cost more? Mostly how many systems need connecting, and how much the agent has to do rather than just answer. An agent that answers questions from fixed information costs less than one that also logs inquiries in your CRM, sends quotes and books meetings.
What you pay every month
The monthly price covers what the agent consumes to run, and the ongoing work around it:
- Running costs: the language model, and for a voice agent also the phone line, speech recognition and the voice. Phone calls are paid by the minute, which is why the voice agent plan includes up to 300 call minutes a month.
- Improvements: we read conversations, fix answers and add what is missing.
- Monitoring: that the connections work and no inquiry falls through the cracks.
For a WhatsApp chatbot, Meta charges for some of the messages. How much, and when it is free, is in the guide What WhatsApp Business costs.
Chatbot, AI agent or voice agent: why the price differs
A chatbot answers in writing, on WhatsApp or your website, from your business information. It is the cheapest way in.
An AI agent is a chatbot that also does things: it reads documents and emails and pulls out what matters, logs inquiries in your CRM or finds answers in your own procedures. Each action like that is another connection, so setup grows.
A voice agent answers the phone. A voice call costs more to run than a written chat, because the line, the speech recognition and the voice are priced by the minute, so it is priced monthly with a bundle of minutes. How it works.
How to check whether it pays off
A simple calculation, before you talk to any vendor:
- How many inquiries or calls a month get answered late, or not at all?
- Of those, how many would you close if you answered right away?
- What is a customer like that worth to you?
Multiply the three and compare with the monthly price. Say the phone goes unanswered 20 times a month, one in five of those callers would have become a customer, and a customer is worth ₪800 to you: that is ₪3,200 a month going to competitors, against ₪1,800 for a voice agent. These numbers are only an example. Put in your own.
The same calculation works for time: how many hours a week your team spends typing, copying and chasing customers, times the cost of an hour. If the total is smaller than the price, it does not pay off, and we will tell you so already on the discovery call.
What to ask any vendor before you sign
- What exactly is included in the monthly price, and what happens when you go over the minutes or messages?
- Can I hear or try the agent on my own business before I pay?
- What does the agent do when it does not know the answer?
- How does it connect to the systems I already have, and who maintains the connections?
- Is there a commitment period? What happens to my data if I stop?
- Do we sign a data processing agreement?
With us: for a voice agent, you talk to a demo we built on your business before any commitment. Every agent hands over to a person when it does not know. We connect to the systems you already have, with no commitment and a data processing agreement before we start.